Hotel Promotions
All Inclusive Amenities
Guests will receive the following amenities,
•All meals, snacks and domestic alcoholic and non-alcoholic beverages during the opening times of the restaurants and bars
•Gym 
•Tennis & Games room
•Daytime entertainment program for adults (not available on all days of week) 
•Live Music and shows
•WIFI throughout the hotel

Important Information: Details of above inclusions can be requested from hotel upon check-in. Guests are required to wear an All Inclusive wrist band ( provided upon check - in) for identification purposes.

Applicable Dates:
Booking Dates: 09 Mar 2023 to 31 Oct 2025
Travel Dates: 01 May 2023 to 31 Oct 2025
*Applicable promotions will display with your room selection. Some restrictions may apply.
Welcome Cocktail
The WELCOME COCKTAIL is free of charge

Applicable Dates:
Booking Dates: 20 Nov 2023 to 30 Apr 2025
Travel Dates: 01 May 2024 to 30 Apr 2025
*Applicable promotions will display with your room selection. Some restrictions may apply.

Resort Details

OnSite Dining
  • Gourmet restaurant
  • Grill
  • Main restaurant
On-Site Amenities
  • 24-hour front desk
  • Conference facilities†
  • Elevators†
  • Housekeeping - daily
  • Internet services
  • Shuttle to local attractions†

† Fees may apply

On-Site Recreation
  • Children's pool †
  • General †
    1 - Live music and shows
    2 - Daytime entertainment program for adults
  • Golf †
  • Gym †
  • Scuba diving †
  • Tennis court †

† Fees may apply

Customer ratings & reviews

TripAdvisor Traveler Rating

TRI_LOGO_ANCILLARY_4.5 3392 reviews
  • TRI_LOGO_ANCILLARY_ 3.0 star tripadvisor rating
    Disappointing

    We went for a week to the Riu Maderia. All the staff that we met were friendly and helpful. Our room was spacious, bed was comfortable and the room had everything we needed. The food was average and as it is a platinum we were quite disappointed. The drinks were pretty disappointing, with the ready made cocktails being especially awful. I’m sure if there was a bar where decent drinks are served most people wouldn’t mind paying. The evening entertainment was pretty rubbish - given the fact this is not a cheap place to stay. Maybe tui should look at its rating.

    Mar 29, 2025
  • TRI_LOGO_ANCILLARY_ 5.0 star tripadvisor rating
    Beautiful island

    Just returned from a week at the Rui Madeira, to start with ever where is very clean in and out the hotel, check in was smooth and easy staff very helpful.we booked a room with a partial sea view,we had room 1170 which was great very clean , sea view and pool views had the sun all afternoon.also free safe in room is nice. As was the two bottles of water. The food was extremely good ,especially the fish and fruits.although the hotel is a little isolated the free courtesy bus is great also the local bus stops just outside the hotel and when we went on it the driver just waved us on so didn’t have to pay ,happened both ways.plenty of sun beds never had a problem getting one . The pool bar is ok, food a bit limited. The entertainment was ok loved the traditional dancing, think it would be helpful to have the drinks on display at the bars as some are not shown on the menu’s ie super bock stout , Prosecco and peanuts. Didn’t do any of the tours as weather was mixed but the cable car and toboggan are a must.overall lovely holiday will return.

    Mar 28, 2025
  • TRI_LOGO_ANCILLARY_ 5.0 star tripadvisor rating
    Excellent

    The only thing I would have liked was to have English Tea Bags and sachets of whole milk in the room coffee creme doesn't really work with tea anyway.

    Mar 28, 2025
  • TRI_LOGO_ANCILLARY_ 5.0 star tripadvisor rating
    Rui Medeira

    Hotel was busy, staff were really friendly, hotel clean, food varied and a good standard, location for us was fine, a bit out of Funchal, but we had a car so not a problem. Hotel was well maintained, rooms were of a good size, loved the shower.

    Mar 28, 2025
  • TRI_LOGO_ANCILLARY_ 5.0 star tripadvisor rating
    7 day Holiday. First time they fantastic holiday we will come again great hotel great service

    7day holiday. First time they fantastic holiday great hotel. Great service would go there again great swimming pool

    Mar 24, 2025
Hotel advisories
  • AdvisoryA mandatory Government – imposed fee is charged and collected by the hotel either at check-in or check-out. A minimum mandatory Government-imposed fee of 2.00 Euros per person ( age 13 and up), per night. Mandatory Government-imposed fees may not include tax and are subject to change. The hotel can provide current fee when you check-in.
General Policy
  • Check in: 3:00 PM
  • Check out: 11:00 AM
  • Minimum check-in age: 18
  • General policies:

    Check-in Policy - Hotel requires a credit/debit card authorization or cash deposit upon check-in for incidentals; this will place a hold on your funds.

    Convention Policy - Individuals attending a convention cannot book this property for their stay. If found attending a convention, guests may be subject to higher room rates upon arrival.

    General Information - Room taxes are included in vacation price. Minimum night stay restrictions may apply. Reservation changes may not be permitted unless authorized by the hotel.

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